The purpose of the articles found here is to contribute to the creation of more effective advertising.

Now, let’s start by defining “more effective” by illustrating what it’s not:

• It’s not spamming your potential customers into submission
• It’s not so clever that people think “wow that’s smart” and then forget the brand
• It’s not giving away your ad dollars by making everything “free”

Here are few fun things about what “more effective” is:

• It’s optimism in the face of repetitive failure
• It’s recognizing traces of success and applying them again, in a new way
• It’s finding a promotion method that can be duplicated over and over again to scale revenue over time

The kind of advertising that matters to RevUpNet readers includes:

• Affiliate Marketing
• Search Marketing
• Online CPM Media Buys
• Direct Partnerships
• Email Marketing
• Radio Advertising
• Print
• TV

To be an effective advertiser and to achieve great results, you have to be a marketing nerd, or at least have one on your team (the more the better). One of the remarkable characteristics of advertising today, loved by marketing nerds, is the plethora of granular data our engineers can parse into a report. It is so much fun improving the view to sale conversion rate of the customer acquisition funnel by 10% - just by tinkering with the words used to describe the offer. Opportunities to improve conversion rate (company revenue) are the low-hanging fruit for making a greater economy.

Data makes the world better by helping us see what advertising messages people respond to and distinguishing how those same people respond to the offer once they are on a Web page or on the phone with an agent. With the right calibration, the precise balance of quantity versus quality of response can be struck - one that still allows salespeople to complain about lead quality (but not too much), one that delivers an online purchase by a customer of great enough lifetime value to generate a profit over media cost, one that results in a satisfied customer delivering word-of-mouth praise that further offsets the marketing budget.

The most effective advertiser is the one who takes a smart person’s great invention and introduces it to those who will benefit from it the most. Contributing to others through the sharing of ideas is one of the coolest jobs on Earth.mature chubby amateur erotic women photographs swinger
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Did video kill the radio star? Marketing Thoughts from Affiliate Summit 2008

While attending Affiliate Summit in Las Vegas earlier this week, I noticed a clear absence of radio advertising opportunities. While the reasons why come to mind quickly, they’re all based on old thinking. Here are the out-of-date reasons why Radio is a non-channel for online marketers.

• It hasn’t ever been an Affiliate Summit topic

• It can’t be tracked

• It’s only purchased through agencies

• It costs too much

Now let’s compare this with the hottest session at Affiliate Summit, “Video Innovation in Affiliate Marketing” with a panel of super savvy speakers offering tips for creating video for your Web site (Panelists were from Buy.com, AskTheBuilder.com, InfoMedia, Revver, Mangify.net and WineLibraryTV). Enough big brains and success to convince any online marketer that video is the new, better way to attain our marketing goals. It does have a lot going for it and I’m going to ask all of my clients to add more video to their arsenal of ad types. Here’s what’s cool about online video:

• It tracks (easy since it’s already online)

• Enhanced visitor experience

• Better demonstrates the product

• Minimal cost to create

• Hosting solutions now easy to find

In contrast, Radio offers all of these advantages + greater reach. This is now true thanks to a new service from eBay called eBay Media Marketplace – Radio. Last June eBay partnered with Bid4Spots to make affordable advertising on over 2,300 stations in over 300 marketplaces available to any advertiser with a minimum of $1,000 to spend. As a contractor for the service, I use it myself and have found it to be worthy of large budgets.

• It tracks (use a promo code or vanity URL to direct audiences to your site)

• Visitors you receive from radio convert at higher rate

• Hearing and then seeing adds natural credibility

• Minimal cost to create (eBay MM will even help you write a script)

• Radio ads are uploaded to an online campaign management tool

Best of all, through Radio you will reach an audience that’s outside of your immediate circle of online traffic. Radio has proven to increase sales by more than 30% for some companies that were formerly only advertising online. Read how you can get up to 80% off your radio ad rates in eBay’s Complete Guide to Buying Last Minute Radio
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